Media monitoring

Levels of media monitoring services

Influence offers three levels of media monitoring services (local and international) :

Basic service

This fully automated service uses simple keywords to search/sort news items. Subscribers receive a daily electronic report by email.

Advanced service

This service, which is assisted by our media analysts, uses multiple sort levels and generates several daily reports.

Service 911

This service, provided by our senior analysts, involves the active, uninterrupted monitoring/scanning of traditional media and social media networks. The 911 service meets the specific needs of :

  • private corporations or public agencies on the lookout for information leaks or violations of information dissemination protocols (e.g. in advance of important public announcements, such as the awarding of contracts, initial public offerings, financial results, job cuts, etc.);
  • government agencies concerned about leaks regarding, for example, budgets, new legislation or the cancellation of funding programs;
  • private companies, unions or public institutions dealing with crisis situations requiring constant media monitoring.

Press review

  • For twelfth consecutive year, Influence Communication has made public its annual summary of the news that captured the attention of the media in Canada over the past 12 months. State of the News: 2017 Report© analyzes the trends in the news as well as all of the news items published or broadcast in Canada between January 1 and December 4, 2017.

  • Tech and trending: last year, media kept mocking our city's "bad" christmas tree. Last year it was bad story after bad story about the christmas tree. On twitter, Influence Communication has a great account. What they do as a business is they track how media is portraying montreal around the world and also what montreal media is talking about, in general. Meanwhile, montrealers are posting pictures of the tree on instagram. Prince arthur street is doing better by the way.

  • In the two days following the massacre at the Quebec City mosque, the shooting was the second most reported-on event in the world. When questioned if the timing of the study was appropriate, Labeaume said he wanted to have a picture of the situation before the Medias did.


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