Quantitative analysis

Quantitative analysis services

" What were the media spinoffs of your last public relations campaign? How do they compare to those of your competitors? "

" Is your company getting the full visibility and attention it could normally expect from the media? "

" Is it possible to confirm (based on statics) that your organization could be the target of biased and negative coverage by certain press groups? "

" What level of attention do TV stations give to topics such as, for example, the financial news, the fight against AIDS, professional sports or renewable energy in a given day, week or year? "

" Does the media attention given to different topics vary by continent, by country or even by media type? Do statistics show that specific topics are overlooked or ignored by the media in certain areas/countries? "

" Which non-governmental organizations (NGOs) are most effective at occupying news and media space? "

At Influence, you can get answers to these questions and so many more. Thanks to the ICE system, which is fed information automatically by some thirty companies, and analyzes, sorts and compiles millions of news items in a very short period of time, our experts can develop a number of so-called media accounting models.

Press review

  • For twelfth consecutive year, Influence Communication has made public its annual summary of the news that captured the attention of the media in Canada over the past 12 months. State of the News: 2017 Report© analyzes the trends in the news as well as all of the news items published or broadcast in Canada between January 1 and December 4, 2017.

  • Tech and trending: last year, media kept mocking our city's "bad" christmas tree. Last year it was bad story after bad story about the christmas tree. On twitter, Influence Communication has a great account. What they do as a business is they track how media is portraying montreal around the world and also what montreal media is talking about, in general. Meanwhile, montrealers are posting pictures of the tree on instagram. Prince arthur street is doing better by the way.

  • In the two days following the massacre at the Quebec City mosque, the shooting was the second most reported-on event in the world. When questioned if the timing of the study was appropriate, Labeaume said he wanted to have a picture of the situation before the Medias did.


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