Qualitative analysis

Qualitative analysis services

" During the last crisis your company faced, how did the media coverage evolve from day to day? Was your public relations strategy effective? "

" Do you think your political party, union or company has been the victim of negative coverage by a particular group of newspapers? "

" Does your TV station offer a range of viewpoints when presenting the news? How does it compare to other news channels? "

" Are certain subjects overlooked/ignored in the news? Who is to blame? "

" How has the media coverage of your group/community evolved over the last year? How does this compare to 5 or even 10 years ago? "

Influence Communication stands out from the competition for its content analysis expertise. Individuals, interest groups and associations that make up our society interpret the news according to their own perceptions and preconceptions.

Our conclusions help translate these subjective or anecdotal impressions into observations and facts supported by hard numbers.

Thanks to an international media-monitoring network and the ICE system, a Web platform that compiles and analyzes millions of news items using Boolean logical operators, our analysts manage to successfully glean the truth from the news and scrutinize the work of those who report it.

Press review

  • For twelfth consecutive year, Influence Communication has made public its annual summary of the news that captured the attention of the media in Canada over the past 12 months. State of the News: 2017 Report© analyzes the trends in the news as well as all of the news items published or broadcast in Canada between January 1 and December 4, 2017.

  • Tech and trending: last year, media kept mocking our city's "bad" christmas tree. Last year it was bad story after bad story about the christmas tree. On twitter, Influence Communication has a great account. What they do as a business is they track how media is portraying montreal around the world and also what montreal media is talking about, in general. Meanwhile, montrealers are posting pictures of the tree on instagram. Prince arthur street is doing better by the way.

  • In the two days following the massacre at the Quebec City mosque, the shooting was the second most reported-on event in the world. When questioned if the timing of the study was appropriate, Labeaume said he wanted to have a picture of the situation before the Medias did.


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