Services

A simple solution to all your media-monitoring needs

Influence Communication offers you a comprehensive range of qualitative and quantitative monitoring and analysis services. In order to offer you the services you require, our managers pay close attention to identifying and defining your specific needs.

Monitoring services

Thanks to our automated monitoring services, you will get the media reports you need, sorted and compiled in record time. In the event of a crisis at your company, one of our specialists is specifically assigned to your information search.

Our monitoring services include :

  • Searches by media type (radio, television, newspapers, periodicals, online news outlets, blogs and social media networks)
  • Searches by filtering (themes or keywords, automated or analyst-assisted)
  • Press reviews in different formats (plain text and image)
  • Smart phone compatibility
  • Choice of 160 countries
  • Choice of 22 languages
  • 24/7 year-round telephone support, follow-ups and updates

In-depth analysis services

You've just wound up your latest PR campaign? You can assess its impact with our qualitative and quantitative analysis services. You'll get data and statistics that will allow you to determine the real impact of this event.

  • Media performance audit of press releases and communication activities
  • Advanced segregation of themes and keywords (automated and analyst assisted)
  • Scope/frequency
  • Tone of media coverage
  • Angle and balance of media coverage
  • Lifecycles and redundancy
  • Origins and dissemination
  • Media Prominence Score according to news items, themes and newsmakers
  • Comparative assessments of media coverage
  • Journalist/media profiling
  • Archive searches for individuals, topics or organizations
  • Calculation of the advertising value of media coverage
  • Social media monitoring and analysis

Press review

  • For twelfth consecutive year, Influence Communication has made public its annual summary of the news that captured the attention of the media in Canada over the past 12 months. State of the News: 2017 Report© analyzes the trends in the news as well as all of the news items published or broadcast in Canada between January 1 and December 4, 2017.

  • Tech and trending: last year, media kept mocking our city's "bad" christmas tree. Last year it was bad story after bad story about the christmas tree. On twitter, Influence Communication has a great account. What they do as a business is they track how media is portraying montreal around the world and also what montreal media is talking about, in general. Meanwhile, montrealers are posting pictures of the tree on instagram. Prince arthur street is doing better by the way.

  • In the two days following the massacre at the Quebec City mosque, the shooting was the second most reported-on event in the world. When questioned if the timing of the study was appropriate, Labeaume said he wanted to have a picture of the situation before the Medias did.

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