Harper trumps Gomery
Influence Communication releases its list of the people and media most frequently cited in 2006
Montreal, December 20, 2006 - Influence Communication today released its list of the people and media most often mentioned in the Quebec media in 2006.
John Gomery, Jean Brault, Paul Martin and Chuck Guité may have been the focus of attention in 2005, but 2006 has served up a very different menu. Stephen Harper easily became the individual with the highest media prominence in the Quebec media during the year, accounting for 2.01% of all references, or more than 500 per week. "In the Quebec media, Stephen Harper went from relative obscurity to the weekly headlines,” explains Jean-François Dumas, president of Influence Communication. “Despite his sometimes strained relationship with journalists, the Prime Minister is clearly making headway in the media.”
References to Kimveer Gill, the Dawson College gunman, followed at 1.42%, surpassing even Premier Jean Charest, who accounted for 1.15% of coverage. Also of interest in the rankings is rookie Montreal Canadiens forward Guillaume Latendresse, who is listed 10th, ahead of more public figures such as Rona Ambrose, Jack Layton and Guy A. Lepage. In fact, between October 20 and 26, 2006, Latendresse received more media coverage than anyone in Quebec when he was moved to the Canadiens’ second line…and before he had notched his first NHL point. The news captured more media attention than the collapse of the Concorde overpass in Laval.
While 2006 was a quieter year for Céline Dion in the Quebec media, the singer continued to garner the highest media prominence with 5.98% in the category of writers, composers and/or singers. That’s almost 1% more than Pierre Lapointe, a big winner at the 2006 ADISQ Gala.
And although the film that captured the most coverage in 2006 was The Da Vinci Code, Patrick Huard was the actor cited most often in the media, with 12.73% of all such coverage, beating out Michel Côté and Roy Dupuis in this category.
With respect to the electronic media, Radio-Canada scored a hat trick. Among media personalities, Guy A. Lepage was far and away mentioned most in the written and electronic press. Television hit Tout le monde en parle came out at the top of the television category. And Radio-Canada was also the television network that received the most media coverage.
Turning to the daily newspapers, La Presse edged out its competitor Le Journal de Montréal. La Presse was cited in 27.82% of coverage by the electronic media compared to 27.38% for Le Journal de Montréal. Le Devoir was a distant third with 17.04% of references to the Quebec dailies.
In the business sector, André Navari, president of Bombardier Transport, was the corporate executive who received the most coverage. With the Montreal and Paris métro systems in the news, Bombardier Transport was front and centre in the financial media in 2006.
A print version is also available for $25 plus postal charges at this address: information@influencecommunication.ca (available in French only).
About Influence Communication
Established in 2001, Influence is Canada’s top information broker. From its head office in Montreal, Influence conducts media monitoring for the majority of Canada’s largest corporations. With its Interactive Communication Environment (ICE) system and network of partners across Canada and in 120 countries, Influence offers comprehensive monitoring, aggregation and analysis of newspapers, radio, television and more than 7,000 Internet news sites. Each day, Influence Communication collects over 700,000 news items from around the world.
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